Jon Bon Jovi, frontman of the 80′s hair band Bon Jovi, gave an interview to The Sunday Times Magazine wherein he placed blame squarely on Apple president Steve Jobs for the death of the music industry. According to Bon Jovi, Jobs is directly responsible for “killing” the music industry with the creation of iTunes and [...]
Jon Bon Jovi, frontman of the 80′s hair band Bon Jovi, gave an interview to The Sunday Times Magazine wherein he placed blame squarely on Apple president Steve Jobs for the death of the music industry. According to Bon Jovi, Jobs is directly responsible for “killing” the music industry with the creation of iTunes and believes that future history will look back and agree with him that Steve Jobs is/was responsible for the death of the music industry as we know it.
Jon Bon Jovi has taken aim at Apple co-founder Steve Jobs, accusing him of “killing” the music industry with iTunes. The rocker is saddened that children no longer enjoy the “magical” experience of buying records in a high street store because of the ease of downloading individual tracks onto an iPod. And he lays the blame for the generational shift in music-buying at the feet of technology mogul Jobs. Bon Jovi tells The Sunday Times Magazine, “Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it. “God, it was a magical, magical time. I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: ‘What happened?’ Steve Jobs is personally responsible for killing the music business.”
With all due respect, Jon, no you are completely wrong. If anyone is responsible for the death of the music industry it’s the greedy record companies that have been gouging consumers for years when they had complete control of how music was sold and distributed to buyers. Do you remember the days when CDs cost upwards of $18.00 each for only about 10 songs? If you wanted a particular set of songs from your fave artist, you had to pay the prices set by the record industry from the top. With the invention of the CD burner and Napster in the late 90′s, the power of music distribution slowly changed hands from the record companies to the consumer him/herself. The music industry as it exists should die, because it is an antiquated and sad means of getting music to the people. I will agree with Bon Jovi regarding the “magic” of buying record albums and enjoying the album artwork as much as the music contained on the disc but if the record companies hadn’t been gouging consumers for so long, if they had embraced digital media early on, they might’ve been able to save themselves. Now, it’s too late. The real power now resides with the artist themselves … artists now have the power to create, package and sell their own music on their own terms. No, the practice is not yet universal but it will be, in our lifetime I’m sure. IMHO, Bon Jovi is pointing the finger of blame at the wrong person. What do YOU think?
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