Congratulations are in order for 30 Seconds to Mars frontman and sometime actor Jared Leto because he has just been announced as the new face of one of Huge Boss‘s new fragrances. That’s right … Leto will be the worldwide face of HUGO by Hugo Boss and will feature in a plethora of promo materials [...]
Congratulations are in order for 30 Seconds to Mars frontman and sometime actor Jared Leto because he has just been announced as the new face of one of Huge Boss‘s new fragrances. That’s right … Leto will be the worldwide face of HUGO by Hugo Boss and will feature in a plethora of promo materials for the fragrance … exciting yeah? Read on for all the deets.
Exciting news! HUGO Fragrances has signed Jared Leto as the face of the extraordinary new HUGO scent for men, launching in July 2011. Here’s what Jared had to say about the news: “HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.” Stay tuned for more exclusive news and behind-the-scenes content on the signing and the new fragrance in the coming weeks.
I so love the canned quote from Jared Leto … as if we’re to honestly thinks this new fragrance will inspire anyone to succeed in anything. To be honest, I’m never excited in the least when a celeb signs on for a particular product endorsement except for the fact that we will be getting fun (and hopefully hot) promo materials in the future. I will say that hiring Jared Leto to be the face of this new fragrance is a pretty smart move on Hugo Boss‘s part … without question, Leto‘s legion of fans will — at the very least — buy up as many bottles as they can. He’s deffo a hottie … and hotties sell fragrance. I can’t wait to see what this new ad campaign will look like.
[Source]
Lily Allen
Nadine Velazquez
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