It's not the highest we've every heard (Friends demanded twice as much), but its certainly asking a lot, especially considering this is daytime TV. If you are looking to run a 30-second spot during the finale of The Oprah Winfrey Show, you better have $1 million. That's how much the network is asking for ad time [...]
It's not the highest we've every heard (Friends demanded twice as much), but its certainly asking a lot, especially considering this is daytime TV.
If you are looking to run a 30-second spot during the finale of The Oprah Winfrey Show, you better have $1 million. That's how much the network is asking for ad time during the hour and supposedly, that number shoots up depending on the ad's placement within the show.
In theory, it sounds like it would be worth it, with millions the housewives and longtime fans bound to tune in to see Oprah say farewell. However, considering that Seinfeld asked for a comparable amount ($1.42 million) when it signed off in 1998 and it was watch by 76.3 million people in primetime, it might be reaching.
But with May 25th rapidly approaching, advertisers better make up their minds quick and decide it is worth it to them before there is no space left to pay too much for!
[Image via WENN.]
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