Yesterday we got to see the first sketches from Madonna‘s upcoming juniors fashion line called Material Girl and today we get our first look at the first teaser promo ad released for the line. The ad campaign won’t officially get underway until June 29 but this first tease might be a hint at what’s to [...]
Yesterday we got to see the first sketches from Madonna‘s upcoming juniors fashion line called Material Girl and today we get our first look at the first teaser promo ad released for the line. The ad campaign won’t officially get underway until June 29 but this first tease might be a hint at what’s to come:
I understand the Material Girl ad campaign will unfold all summer long, teasing a “celebrity muse” who will be revealed at the launch of the brand in August. As for the line itself, well, here are a few facts about what we can expect from the Material Girl line of clothing:
“Material Girl” is a newly created fast-fashion junior’s collection that will launch exclusively in 200 Macy’s stores and online at www.macys.com on August 3, 2010 for the back-to-school season.
“Material Girl” will be sold exclusively at Macy’s.
The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group’s in-house fashion department.
The “Material Girl” collection consists of the following categories: apparel, footwear, handbags and jewelry.
The collection will retail from $12.00 to $40.00.
The “Material Girl” is a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold, creative statement. She is influenced by her eclectic taste in music, dance and Hollywood.
This season, Fall 2010, the “Material Girl” is all about prints and embellishments in the newest silhouettes. She mixes hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. It’s all about self-expression and playing with layering.
“Material Girl” this fall is never about just one piece but how you wear it all together to make a unique outfit. Piling on the layers allows you to create to a look that is different from what anyone else would wear.
Now, earlier today we got our first look at Britney Spears‘s new clothing line Britney for Candie’s: The Limited Edition Collection so it looks like she and Madonna‘s Material Girl line will be going head to head in the battle for YOUR money this Fall (and, interestingly enough, Iconix Brand is working to manufacture both lines). We’ll have to wait and see what the Material Girl clothes will look like but I’m certain Maddy is gonna bring it like she always does. Any early guesses which fashion line will come out on top?
[Source]
Bar Refaeli
Malin Akerman
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