Last spring when the economy was heading south, Lauren Conrad stopped production on her line of clothing for Kohl's Department Store. Sales were declining, so she decided to take a few seasons off. She revealed to People that she is finally coming out with a new line, but not with Kohl's this time.
“It’s a contemporary women’s line, Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.”
She says the experience has been a lot of work, but she feels it was worth it:
“It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own,” she said. “It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”
Did you buy any of the pieces from her Kohl's line? I heard good things about the style of the collection, so I'm interested to see where she goes with this new line.
Photos by WENN
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